Epic Games and Lego join forces to develop a kid-friendly metaverse

Epic Games and The Lego Group are joining forces to make the Metaverse a safe place for children.

As announced in a press release, the two companies are entering into a “long-term partnership” that will oversee the development of a family-friendly, immersive and engaging digital experience.

Although the two companies did not discuss specifics of the games/experiences they plan to develop, they did state that there are three principles the two companies have agreed upon to ensure a digital haven. engaging and safe:

  • Protecting children’s right to play by making safety and well-being a priority
  • Protect children’s privacy by putting their best interests first
  • Empower children and adults with tools that put them in control of their digital experience

Epic already has a kid-friendly virtual world in fortnite where people gather to hang out, attend concerts, and enjoy crossovers with different brands like Marvel and DC. Combining the game development prowess of Epic Games with Lego, a brand that has long been associated with kid-friendly toys and games, will likely be a win-win for companies and its customers.

This sentiment was echoed by Tim Sweeney, co-founder and CEO of Epic Games. “The Lego Group has captured the imaginations of children and adults alike through creative play for nearly a century, and we’re thrilled to come together to build a space in the Metaverse that’s fun, entertaining, and designed for children and families,” Sweeney said in a statement.

At this time, there is no tentative timeline for when the partnership will materialize into something concrete.

Image credit: Epic Games

Source: Epic Games

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