Gamescom returns as hybrid ‘climate-friendly’ event in August
Gamescom will return to Koelnmesse in Cologne this summer after two years of online-only events to prevent the spread of the coronavirus.
The show’s organizers have announced that this year’s event will be a hybrid, continuing to meet the needs of those unable to physically attend with a range of shows and online activities.
Gamescom 2022 will take place at Koelnmesse from Wednesday August 24 to Sunday August 28, with the assurance that the health and safety procedures the venue has used for more recent events will be in place.
Additional measures include digital queue management, limited ticket allocations and extra-wide aisles in the halls.
For online participants, the focus will be on the Gamescom Now website, including the return of “Interactive Quests”: online activities that unlock rewards from key exhibitors and supporters.
Shows like Gamescom: Opening Night Live and Gamescom: Awesome Indies will have a live audience onsite as well as a live stream for those online.
Gamescom 2021 was originally intended to be a hybrid event, but organizers reverted to digital-only concerns due to the pandemic. He still managed to attract 13 million online participants – we spoke to co-host Felix Falk about how his team encouraged people to participate remotely.
Organizers are also announcing Gamescom Goes Green, a new sustainability project that aims to transform the world’s largest gaming fair into “the premier climate-friendly gaming event”.
The objective is to offset all the emissions created by the running of the show.
Part of that is continuing initiatives such as offering free public transport tickets for the week and raising more money for Gamescom Forest – a reforestation project that has so far planted nearly 20,000 square meters of climate-resistant trees near Bayreuth, Germany, with the help of partner Treemer.
This year, Gamescom has also partnered with ClimatePartner and is raising funds for two certified climate offset projects: a wind power project in northeast Brazil and clean cookstoves in Abuja, Nigeria.
Visitors are encouraged to make a voluntary donation to Gamescom Forest, or they can purchase a “green ticket” to the show to help fund this project.
Meanwhile, exhibitors can make a contribution to projects in Brazil and Nigeria to offset emissions from their booth construction and travel, with Gamescom recommending donation amounts based on booth size.