Grindr turns to Workato for user-friendly platform and business process support across departments

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Workato, the leading business automation platform, partners with Grindr, the world’s largest social networking app for gay, bi, trans and queer people, to help integrate a a number of applications across the sales, finance and legal teams, as well as helping to streamline the company’s campaign process with advertisers. The Grindr sales team needed to find a new integration platform where they could easily build new solutions with a user-friendly and intuitive user interface.

Originally brought in to help the sales team manage multiple apps and streamline processes, Workato was eventually adopted by other departments at Grindr. Grindr’s finance team turned to Workato to help with advertiser billing and vendor payments. With the help of Workato, the finance team was able to find an easier way to bridge the gap between two vendor applications to make sending and processing invoices easier on a daily basis. Grindr’s legal department uses Workato to streamline the vendor process and create a more efficient end-to-end process for their team. Now, if a contract needs to be updated with new terms and conditions or modified, Workato helps reduce the time spent updating contracts.

“Seeing one of the world’s largest social media platforms constantly looking for ways to evolve its processes to help create efficiencies for internal teams and vendors is another great example of this. what the power of automation can do. Using Workato’s platform, Grindr has been able to focus most of its time on its ongoing digital transformation,” said Amanda Cheong, Customer Intelligence and Initiatives at Workato. “It only takes one person to see the true value and power Workato can bring to a business, and in the case of Grindr, how multiple departments can benefit from a more modernized ad campaign management process. We’re thrilled to partner with Grindr, a leader in bringing people together in a safe and secure environment.

When it came to implementing Workato to help manage the company’s advertising campaigns, the Grindr team was able to spend more time on the creative aspect of each campaign rather than setting it up. tactical work. Workato allows the team to spend less time determining a campaign process and more time working with advertisers to ensure efficiency across the board. Since a number of different departments are involved in the lifecycle of a campaign, Workato allowed the legal team to spend less time searching for invoices and reduced the number of conflicting ads running in same time.

“Being a one-person team, I not only needed to find a solution quickly, but I needed one that could be applied across the business, helping to drive efficiency. at all levels. With Workato, I feel the support of their engineering team and I feel empowered to help other Grindr teams unlock their automation potential,” said Alina Lebron, Sales Systems Manager at Grindr. “From accessible user interface to low-code capabilities, Workato has helped our team move beyond internal and external processes. Workato has given us the opportunity to look at daily processes in a different way and continues to push us further in our digital transformation.

To learn more about the Workato platform and the future of business automation, visit

About Grindr

With approximately 11 million monthly active users in virtually every country in the world, Grindr has become a cornerstone of the queer community since its launch in 2009. The company continues to expand its ecosystem to enable gay, bi, trans and queer connect, express themselves and discover the world around them. Grindr is headquartered in West Hollywood, California. The Grindr app is available on the App Store and Google Play.

About Workato

A leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Designed for businesses and IT users, Workato is trusted by more than 17,000 of the world’s leading brands, including Broadcom, Intuit and Box. Based in Mountain View, Calif., Workato is backed by Altimeter Capital, Battery Ventures, Insight Venture Partners, Tiger Global and Redpoint Ventures. For more information, visit or connect with us on social media:

Comments are closed.