Homethings expands its range with the launch of an eco-friendly washing up powder

Homethings, a startup developing eco-friendly cleaning products, has announced the launch of Washupthings – a revolutionary new eco-refillable gel powder washing up liquid developed in collaboration with Innovate UK.

The first product to market, Washupthings includes a packet of active ingredients that allows consumers to simply add tap water at home, turning the powder into a dish gel liquid. A 17.5g refill sachet produces 350ml of washing up liquid and its refillable bottle supports the brand’s mission to reduce single-use plastic waste.

The new Washupthings range includes a starter pack (reusable bottle + 2 refill sachets) and a trio refill pack (3 sachets), which went on sale exclusively at Waitrose (RRP £5). The products are also available for purchase on the brand’s website website.

The eco-friendly washing up liquid features an Apple and Nashi Pear scent and only includes natural ingredients sourced and manufactured in the UK and Europe. It is also certified by MADE IN BRITAIN, Vegan Society and Cruelty Free International.

After securing offers from all five dragons in last year’s Dragon’s Den series, Homethings founders Tim Keaveney and Matthew Aubrey successfully applied for an Innovate UK grant on the future of plastic packaging – offering a product to tackle the single-use plastic problem created by liquid dish soap, an $18 billion global market (Statista, 2019). The duo have since worked with the government-funded agency and its delivery partners to develop the R&D and commercialization plan to bring Washupthings to market.

Keaveney commented: “Working with Innovate UK to develop this product has been amazing and adding Washupthings to our range once again takes our mission of reducing water transport and plastic waste to the next level.

“The irony of so-called ‘eco-responsible’ labels like Ecover carrying products containing up to 95% water in single-use plastic is not lost on us. It will never be a sustainable way to consume – in fact, it’s just crazy, when we have water in our taps at home. We are here to make things happen and do things better. This launch helps us pioneer Next Gen eco-friendly home care and it just might be the fairy tale your dishes and our planet have been looking for.

Washupthings is the seventh product to be introduced to the Homethings range, which includes other environmentally friendly household cleaning products including laundry pods, floor pods, compostable sponges and cleaning sprays.

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