Israeli “museum-friendly” app maker makes the Guggenheim



Museums have quietly but greatly benefited from the smartphone revolution with apps guiding visitors through exhibits. These apps save museums money and hassle by providing information directly to visitors, allowing them to post fewer guides on the ground to answer questions.

An Israeli company called Espro Acoustiguide Group, a Kfar Saba-based company that provides technology for applications used in hundreds of museums, national parks, zoos and city tours around the world. Espro Acoustiguide “interprets” the information about a place for easy and interesting digestion according to the audience – families, adolescents, adults, researchers, foreign visitors, groups, individuals, etc. readers, tablets, etc.

Espro Acoustiguide’s latest offering, which debuted last month, is an app for the Guggenheim Museum in New York City that offers a guided tour and information for an exhibition on artist James Turrell, as well as others. exhibits at the museum. The interactive application features a range of content, including multimedia guides to current and past exhibitions; interviews with artists, curators and exhibition designers; access to more than 1,200 works from the permanent collection; and explorations of the iconic museum building designed by Frank Lloyd Wright.

You don’t have to be at the museum to use it, by the way; anyone with an iPhone or Android device can download it for free, thanks to the generosity of New York Mayor Michael Bloomberg, whose Bloomberg Philanthropies is footing the bill for app development.

The mayor is very satisfied with the results.

“The Guggenheim app will provide visitors with an enhanced experience before, during and after their stay at the museum” Bloomberg wrote in a blog post. “Users can download exhibit information using the app – all before they even walk in the door. Once inside, a detailed floor plan will ensure museum visitors don’t get lost, while multimedia tours provide in-depth insight into the museum’s collection and new special exhibits.

“Technology has the power to address the two main challenges facing museum visitors: navigating and accessing exhibit information,” Bloomberg added. “This is why we are proud to support the Guggenheim and other leading institutions as they enhance the visitor experience and expand access through innovative apps and devices that will help connect guests to art. “

In addition to the Guggenheim app, Bloomberg will sponsor apps for the Metropolitan Museum of Art in New York, the Art Institute of Chicago, the New York Botanical Garden, and the Museum of Modern Art, a project that will cost him $ 15 million over the course of the next few years.

After the success of the Guggenheim app, it’s likely that these development apps will also go to Espro Acoustiguide, which, with nine offices around the world, is actually something of a conglomerate. The application code was written by the developers of a Canadian subsidiary of subsidiary, Tristan Interactive, which the Israeli company acquired last April. The two companies first teamed up in 2011 to launch the official Louvre Museum app, recently ranked by the UK Guardian as one of the best apps for a museum. They then developed MCA Insight for the Museum of Contemporary Art Australia, an app that includes innovative indoor positioning technology that gives visitors access to information about nearby works of art based on their location in the museum.

“For us, access doesn’t stop once people walk through the door,” wrote Bloomberg of the Guggenheim app. “Entering the museum doesn’t mean anything if you can’t find your way around or learn more about the exhibits on display. This is why this initiative is so important.

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