T-Mobile’s new tech suitcase is the pinkest we’ve ever seen

At $325, it’s also one of the most expensive suitcases


T-Mobile is known for its bold marketing campaigns that drive the message of affordability while occasionally taking digs at rival carriers, which, in turn, could lead to a legal dispute – as was the case a few months ago. The so-called “Un-carrier” is no stranger to taking unconventional approaches to grab customers or, at least, people’s attention. This week, T-Mo is taking it a step further by releasing a smart suitcase, known as the Un-carrier On.

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Designed in partnership with Samsara Luggage, this smart suitcase comes with its own wireless charger, power bank with USB-C output and a special compartment for a tracking tag, although the pocket appears to be designed specifically for the Apple Air Tag. The hard-shell suitcase can also be used as a flat work surface to quickly jot something down on your laptop or tablet while on the go.

The Un-carrier On is currently up for pre-order through T-Mo’s dedicated travel page called Travel Magenta. However, it does not provide a specific timeline for its availability, with the carrier saying orders will start shipping later this month. On the contrary, the product sheet indicates that the suitcase will be available for sale within 30-60 days.

As you’d expect from Samsara, one of the more premium travel brands, customers will have to shell out $325 (plus tax) to book the Un-carrier On through T-Mobile. In addition to the aforementioned Travel Magenta website, you can also get the Un-carrier On from Samsara Luggage. website.

T-Mobile is using the campaign to promote its traveler-focused amenities ahead of the holidays, including free in-flight Wi-Fi, above-average data speeds while roaming across borders and… other benefits aligned with AAA and other service providers.

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