The Day – Hang the Moon brings inspiring and eco-friendly gifts to Mystic



Mystic – Downtown Mystic has plenty of shopping options, but longtime business owner Stephanie Marshall felt she needed something more.

Marshall, who runs Tidal River Clothing, said she had gone to trade shows to shop for items for Trove, her husband’s men’s store, but many items she found interesting didn’t come across. not really found there. However, they would fit into a women’s gift shop, which she said was lacking in the downtown area.

Thus, Hang the Moon was born in September with items made by and for women, with an emphasis on empowering, environmentally friendly and socially responsible items.

“Just about everything in the store has a story, it’s not just stuff on a shelf,” she said. She said that while she has no plans to open the store at a time when the political landscape highlights and challenges these ideals, this conflict makes the store resonate more with shoppers.

She described the store as a Trove-like experience for women, with a bit of everything and something to suit every budget. The space on West Main Street is laid out in sections based on a theme such as gardening, grooming, feminism, or pop culture. She said the CBD section, which includes tinctures, lotions and even dog treats, has been particularly popular as public attitudes about marijuana and cannabinoids have changed.

Selecting her stock, Marshall said she wanted to sell things that will help others – Connecticut-based Bridgewater Candles, for example, donates three meals to children in need for every candle sold – and many small businesses. and women-owned businesses have similar missions. .

Hang the Moon also offers items from local artisans; the store’s mugs are handmade by Lyndsay Dean of The Vegan Potter, featuring the store’s logo, designed by Adrienne Pratt of Porkchopstick Studios.

Pratt, who lives in Old Mystic, said she has been shopping in Tidal River for years and that Marshall has taken some of her artwork to this store. She accompanied Marshall on one of the exhibition trips before Hang the Moon opened and was asked to design the store logo.

“I love working in a collaborative effort, having what someone sees in their mind, creating it and making it happen,” she said.

In addition to the logo, Pratt also sells stationery and stickers in the store, as many of his original designs fit into the store’s themes of empowerment and environmental awareness. She said Marshall had always supported her as an artist and a small business owner.

Dean, whose Glaze Handmade studio and store is in Stonington, said she connected with Marshall through Pratt, who praised her, and she hoped Marshall would like to pottery for the store. They met last summer to design items for the store, including mugs as well as ornaments.

“I am very honored to be a part of the boutique,” ​​she said. “I think her vision for the store, bringing together handmade crafts and supporting small businesses and especially women, is a really needed thing in the region.”

Marshall said she is proud that the store can support other local businesses and happy that she can do so in her hometown.

“We try to connect the objects with the creators, with the artists, so that people don’t just take something home, they have a story to go with it,” she said.

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