The Lego Group and Epic Games want to create a kid-friendly metaverse

The Lego Group and Epic Games have teamed up to develop a metaverse – which seems to be the go-to buzzword for companies of a certain size – that’s safe for kids.

“The two companies will partner to create an immersive, inspiring and engaging digital experience for kids of all ages to enjoy together,” Epic Games said.(Opens in a new window) in a blog post. “The digital family experience will give children access to tools that will allow them to become confident creators and provide amazing play opportunities in a safe and positive space.”

The partnership seems logical. The Lego Group has been making children’s products since 1932. Epic Games has experience with creative tools through Unreal Engine, and Fortnite often feels like a social platform masquerading as a game. It has hosted several concerts, per example, as well as an interactive experience focusing on Dr. Martin Luther King, Jr.

Epic Games says it has agreed to “three principles that will ensure the digital spaces they develop provide safe and engaging play opportunities” for its collaboration with The Lego Group:

  • Protect children’s right to play by making safety and well-being a priority.

  • Protect children’s privacy by putting their best interests first.

  • Give kids and adults tools that put them in control of their digital experience.

“As the Metaverse evolves, it is reshaping the way people meet, play, work, learn and interact in a 3D virtual world,” the company says. “The Lego Group and Epic Games will combine their vast experience to ensure that this next iteration of the internet is designed from the start with the well-being of children in mind.”

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The companies haven’t said exactly what they will produce through this partnership or how they plan to apply these guiding principles for a kid-friendly metaverse. Maybe they are considering adding Lego bricks to Fortnite; maybe they will do something completely new. The Lego Group and Epic Games have clarified only one thing: adults will not be the only ones in the clutches of the metaverse.

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