Winnebago Unveils Improved, User-Friendly RV Buying Tools


Winnebago, the flagship brand of outdoor products manufacturer Winnebago Industries, has launched enhanced online shopping tools that help consumers purchase a recreational vehicle more effectively and efficiently.

The company has developed these tools as part of its ongoing efforts to improve the online shopping experience. With these tools, consumers now have access to more information, helpful tips and other resources to make their buying decisions easier and more convenient. Winnebago is the first RV manufacturer to offer such robust online shopping tools.

Major improvements include:

The Dealer Selector is now featured on every model page, so consumers can easily see the three dealers closest to their location.

The dealer finder displays more information, including the dealer’s website link, dealer reviews, available retail and rental inventory, and even live inventory links. As consumers explore these links, they will see dealer-specific branding and pricing.

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The Digital Retail Tools Drawer allows consumers to receive an online estimate of the trade-in value of their existing vehicle, schedule an appointment and get a quote.

The Shopping Concierge tool provides additional assistance by helping customers navigate to their nearest retailer.

“We’ve been an industry pioneer for decades,” said Huw Bower, president of Winnebago Outdoors. “These new buying tools demonstrate our commitment to continually improving customer and dealer service and providing innovative solutions that meet changing market needs. Our hope is that in addition to making it easier to shop and buy an RV, these tools will speed up the time it takes for owners to achieve their RV travel dreams.

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